Originally posted by PTeppic
That's the problem... the only difference is the size. They are both still copyright and therefore unauthorised copying and distribution is against the law, and can't be condoned by ASciFi.COM through the distribution of websites.
You could say that a music single is only 3 minutes - barely longer than a trailer/advert... and we all know what the industry is doing to the people who copy those...
Exactly so, PT. In fact, this is one of the subset arguments presented to the courts in the Napster case.
One of the arguements regarding the unauthorized use of advertisements and trailers (the arrow used in the trailer for
Robin Hood: Prince of Thieves was later used without authorization and became a legal issue) is that you must be
even more talented (and with the underlying contract) to create and edit trailers because you must capture an audience in a much lesser period of time, which then creates (if the trailer is good) a huge amount of income from those persons who are
not P1 audience members.
[color=darkblue-]
Those of you who write games probably understand even more.[/color] You must keep a
potential audience's attention for approximately 8 - 9 seconds to the point they buy your game. At that point, the game must not only be the best, virtual time, "real" game as a whole, you must again keep the purchaser's attention in attention sound/color/plot "bites," giving him or her something to do/locate/unwrap the riddle, kill the enemy with (and you cannot have just one weapon, room or planet; you must be diverse with numerous adversaries - guys, this is
work!)
each few seconds play into whether a player enjoys the entire game. This is the only manner you will persuade a player to purchase the next version. And more importantly, this will keep him or her from telling their friends that your game sucks.
You have so little time to accomplish so much . . . .
These very small ads, sound bites, logos - they are very expensive, and protected under the law.
With trailers, again a very short few seconds to tempt, to interest non-P1 watchers to turn on the television, while in the same time let your P1 watchers know when the next installment is. The Trailer Creator and Editor, in many instances, are in a completely cold spot. They have no control over when their trailer is run, the dates, times. You would think each channel/cabel would have highly educated advertisers helping them with that, but on some days it must be tough. They are trying to get a "cold slate" to turn on the t.v., to a show they have never watched, possibly being shown on a station they were never interested in prior to the trailer, and during all this time, trying to get new fans to watch a show, or go to a movie.
There had not been enough of the movie of RHPOT to make the trailer with the actors. An advertising team came up with the arrow, and it worked! As you may recall, it had become a big "issue," big laugh, big embarrassment that Kevin Costner did not speak with an English accent during the movie (he claimed he did not have enough time between movies to practice), and the jokes started a few months before the movie. The trailer was such a success, it was inserted into the movie. The trailer with the arrow saved some really big backsides on that one.
Trailers, logos, advertisements and jingles have made an incredible amount of money for those who have the talent to write and edit them, usually for the rest of the writer/editor's career.
and who can forget, "two all beef patties, special sause lettuce cheese pickles onions on a sesame seed bun?
do you remember the three little old ladies, with one demanding, Where's the beef??? (that commercial was less than 20 seconds long.)
or
[color=darkblue-]I'd like to teach the world to sing in perfect harmony. . . I'd like to buy the world a Coke and keep it company . . .[/color]
These jingles, commercials and songs made a fortune for the companies advertised, specifically because they were "catchy" enough to remain in the minds of the audience. Most of them were, and are, less than 30 seconds long.
I am a litigator and my father was an advertiser. I've kept up with these legal issues for a while. They interest me.
