Spruce Pine, a modest, charmingly low-key town in the Blue Ridge mountains of North Carolina, is at the heart of a global billion-dollar industry.
Although this Mitchell County community calls itself the Mineral City, with just 2,000 residents one could dispute the city status. But when it comes to minerals, Spruce Pine has definitely undersold itself.
The jewellery shops, highlighting local emeralds, sapphires and amethysts, hint at the riches. The mountains, however, contain something far more precious than gemstones: they are a source of high-purity quartz.
This ultra-pure mineral is essential for building most of the world's silicon chips - without which you wouldn't be reading this article.