Growing up in the 80's,you couldn't move for Stephen King books and movie adaptations. I never really cared much for it. Besides, my dad raised me to believe that James Herbert was the better writer, which i believed, until i read my first King book. I started, i think, with Christine because i enjoyed the movie. I then read the other books that were big at the time (Salem's Lot, The Shining etc, etc). It and the Stand rate as two of my all time favourite books, (bar the somewhat of a letdown ending).
I like his focus on the details of the character which is noticeable in his bigger books. I like the way he paints the period of the book with the music references, too.
A very prolific author, he produced a lot of rubbish and i haven't read any of his books for about 30 years.