Harpo
Getting away with it
http://www.bbc.co.uk/news/technology-21706180
With "immersive media" taking content well beyond the TV screen, new technology is attempting to move virtual reality towards something even closer to real life.
Whether it be a cave, an igloo or a theatre, virtual reality is getting the immersive experience, with sight, sound and smell.
Full 360-degree screens are now capable of taking audiences to a whole new place. The companies pioneering this technology are hoping it will be close to a literal experience.
In a specially designed room, images are projected in every angle, even on to the ceiling so that those viewing are drawn into the illusion more fully than just looking at a screen.
Current applications are wide-ranging but include education about space travel, military training and acting as a tour guide around such sights as the pyramids. There is also a huge potential for gaming.
Flight simulators have offered a similar idea for a while but a true simulation cockpit costs about $20m (£13m) to purchase. It's still quite a way from the home for most.
"When it's done well it's an incredibly immersive experience, profoundly immersive," says Martin Howe, vice-president of tech company Global Immersion.
"It's like being there. In technology terms, it's just a giant computer... a super computer.
"We're just at the start... we can put anything on the screen."
But with screens already being the way a vast majority of people consume their information, what is so different about this?
With "immersive media" taking content well beyond the TV screen, new technology is attempting to move virtual reality towards something even closer to real life.
Whether it be a cave, an igloo or a theatre, virtual reality is getting the immersive experience, with sight, sound and smell.
Full 360-degree screens are now capable of taking audiences to a whole new place. The companies pioneering this technology are hoping it will be close to a literal experience.
In a specially designed room, images are projected in every angle, even on to the ceiling so that those viewing are drawn into the illusion more fully than just looking at a screen.
Current applications are wide-ranging but include education about space travel, military training and acting as a tour guide around such sights as the pyramids. There is also a huge potential for gaming.
Flight simulators have offered a similar idea for a while but a true simulation cockpit costs about $20m (£13m) to purchase. It's still quite a way from the home for most.
"When it's done well it's an incredibly immersive experience, profoundly immersive," says Martin Howe, vice-president of tech company Global Immersion.
"It's like being there. In technology terms, it's just a giant computer... a super computer.
"We're just at the start... we can put anything on the screen."
But with screens already being the way a vast majority of people consume their information, what is so different about this?