Blizzard to sponsor Sci-Fi London

SFF Chronicles News

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29th March 2010 04:03 AM

David Allen

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It has been announced that Blizzard Entertainment will be the official games sponsor of the upcoming science fiction event SCI-FI London.

The event will start on the 28th April and run until the 3rd May at the Apollo Cinema in Piccadilly Circus, London.

For Blizzard Entertainment this is great opportunity to show off its latest offering, StarCraft II, this will be available in a beta stage for all event goers to try out.

These events are great for developers like Blizzard, as they not only get some great publicity; they also get some interesting feedback from the event goers on their latest product.

In some cases, this feedback can be invaluable to the company and even give them enough time to change some last minute adjustments before the product is launched.
 

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