Played it for the first time last night. I know there are plenty of endings, but i was sort of startled by how quickly my first playthrough went at roughly 20 minutes, and apparently there are endings which are much shorter to achieve.
Still, think i'll play through this a few more times, to see what else happens, really loved the idea of the game and the narration, very funny and quite creepy overall, it felt very sinister at parts to me. And the rumors flying around of strange sightings don't help that.