On Tuesday, startups
Scribd and
Oyster both announced partnerships with publishing heavyweight Macmillan to bring over a thousand new titles to their respective e-book subscription services. That means the two startups are now working with majority of the so-called
Big Five publishers; both had previously offered books from HarperCollins and Simon & Schuster. The Macmillan partnership grows Scribd’s $8.99-a-month a la carte collection to more than 500,000 book titles, in addition to the 30,000 audiobooks available on the service after Scribd
added them late last year. Meanwhile, Oyster says it now offers more than 1 million books to its subscribers for $9.95 a month.
“Having more than half of the ‘big five’ on the service in less than 18 months of running it is, I think, really a testament to subscription being a viable model for e-books,” Andrew Weinstein, vice president of content acquisition at Scribd, tells WIRED.
But while the addition of another publisher is an obvious win for the startups, what’s less clear is why publishers want in. Movie and TV studios can count on ticket sales and advertising dollars even as they offer their content on Netflix. Musicians can still sell concert tickets even if streaming services like Spotify cannibalize CD sales. But for book publishers and authors, the main source of revenue is still selling books. So why would they agree to participate in what amounts to an always-accessible lending library with an infinite number of copies?