I really don't understand that notion. Mars is a terrible place to live. It has no magnetic protection against cosmic rays and the atmosphere is too thin to make good use of aerodynamic lift devices while being just thick enough to make ballistic space launches impractical and sandstorms a reality. The gravity is too low to effectively trap an atmosphere.
As off world bases go, the moon or other airless bodies would be better choices due to the relative ease of travel to and from and the lack of weather. If you have to live under heavy shielding anyway, why choose such a difficult place like Mars?
I think Mars is just low hanging fruit - Venus is too problematic to explore, Europa and Ganymede are in Jupiter's radiation belt, but Mars is close and presents few hazards. And we can't quite shake the feeling that it had canals and Martians - the only specific alien life word that has ever stuck. I really think the Mars thing is romantic tomfoolery. Ceres would be a much more interesting place to put people if you feel the need to get out of town.
I'd like to see more robotic exploration of Mars while we build some actual infrastructure someplace useful.
I don't why having a place that can ballistically launch space craft easily makes it easier to live on. The Earth is pretty shockingly bad in this regard.
However, just off the top of my head:
Mar's soil contains water to extract, it's not too cold or too hot, we can use solar panels there because there's enough sunlight and it has a day/night cycle that is very similar to ours.
On top of this, although the atmosphere is thin, that still offers a modicum of protection from cosmic rays and sunlight compared to somewhere as barren as the moon/Ceres.
The gravity, again quite low, is still sufficiently large so that humans
may actually be able to adapt to. Again a place like the moon may just be far too low for us to ever be healthy on - therefore a place like Cere's would be a permanent hospital for us.
From 'aesthetic' reasons Mars also wins, in my book, because of some of the factors above, it is the closest cousin to Earth - true it looks mostly like a desert - but I think a degree of familiarity would help tremendously. Again compare to the much more desolate places you've mentioned - although in those cases people would likely have to buried to protect themselves from solar radiation and other factors - so you'd just be living in boxes. (Which
While trying to make a breathable atmosphere for Mars is still SF, it doesn't require much and we wouldn't need pressure suits on the surface. Again good luck even trying to get close to that on Moon/Ceres.
If you have to live under heavy shielding anyway, why choose such a difficult place like Mars?
Yeah there's lots of tech you'd need to live there, but you'd need even more shielding and tech everywhere else. It's by far the
easiest place we know to live on. I agree it's tough but that just goes to show how hostile the universe is to human life outside the Earth.
The moon itself has far fewer vital resources, problems with it's gravity as I've stated, can't be terraformed - at least with tech that we can probably come up with, and the various other points I've already brought up.
The only benefit I can really think for the moon is it's extreme closeness. However at least Mars is probably next on the list as regards contact from Earth.
If all your doing is just making an outpost that spits out spacecraft to go further into the solar system or to act as refuelling dumps for spacecraft - why have humans living there long term at all? You probably want autonomous robotic manufacturing that can be adapted to living to the much harsher conditions.
Now, you could probably make the same argument for Mars, but if humanities long term future is to get out and live on other planets (if you don't believe this, then fair enough, it's a waste of time even looking into this), Mars is a good 'practice' in how we would need to adapt and terraform.
Personally, I'd like to see us able to handle our own ecosystem first on planet Earth and learn to actually live on that without causing ecological catastrophe - the jury is still out on that. The cost of actually having to terraform an 'easy' target such as Mars and having significant numbers of humans on it is, as Neil Degrasse Tyson points out, is so huge, that it should be much easier to fix
any problem we have on Earth
first.
But as a SF reader/writer and a trained scientist I can dream a little beyond this, past out troubles and imagine humans as explorers. Mars would be a good first step.