Amazon have just sent me an email saying that free shipping will no longer be applicable for orders under £20 - unless it involves £10 of books.
I know that Amazon really want to push their Prime programme, but they are in danger of prioritising that over normal consumer sales.
If the majority of Amazon customers do not want to become Prime customers, then they now have a reason to shop elsewhere.
On saying that - perhaps this is all due to the increasing crack down on "tax efficiency" practices that Amazon has managed to get away with for so long.
Our Super Saver Delivery service is changing. From 01 May 2015, orders including £10 or more of books qualify for FREE Super Saver Delivery. All orders of £20 or more across any product category also qualify for FREE Super Saver Delivery. Previously, a £10 threshold applied for all orders to qualify for FREE Super Saver Delivery. To find out more please click here.
I know that Amazon really want to push their Prime programme, but they are in danger of prioritising that over normal consumer sales.
If the majority of Amazon customers do not want to become Prime customers, then they now have a reason to shop elsewhere.
On saying that - perhaps this is all due to the increasing crack down on "tax efficiency" practices that Amazon has managed to get away with for so long.