Cli-Fi
John J. Falco
To say that Hollywood has become more cautious about originality (despite the hipsters and so-called open minded liberals that fill its coffers) is an understatement. While the internets ramble on about how there are no original movie ideas in Hollywood, but that there should be. The very few that do get out there, have not done well at all in the box office.
Take the recent example of Tomorrowland. It was a completely original idea, based off only a theme park ride, and cool scifi movie plot at that. On a $130 million budget. It only made $42 Million.
Ironically, the Hollywood budgets and marketing departments are becoming extremely defined and albeit conservative tentpoles for well known franchises and brands people know and love. Simply put, its too hard to sell an original movie idea (unless its under X brand name here). With Ant-man's ridiculous premise coming up next in the Marvel Universe it's still projected to make at least $800 Million. Thanks to the Marvel name. Try selling a movie with a man who can shrink himself that's not Marvel!
However, I am not so sure what the difference between Tomorrowland and say the Lego Movie is? Did Tomorrowland miscast Clooney? Was the Lego Movie marketed better to younger kids? Did people not understand the plot of Tomorrowland? Did the Lego Movie have just the right amount of humor? These are the types of questions that keep studio heads up at night.
On the flip side, there are plenty of indy movies that come out during film festival season which highlights all the glory of film-making without the blockbuster effects. I myself fall into the franchise category. I do not enjoy most indy films and I am not willing to waste $20 to see a movie that might not be good in the theaters. With Marvel, X-men, Transformers etc... I know what I am going to be getting. I know the style and am interested in the continuation of the storyline. Sometimes even reboots can be fun too.
Here is the story from screenrant: http://screenrant.com/tomorrowland-box-office-original-movies-sequels/
Take the recent example of Tomorrowland. It was a completely original idea, based off only a theme park ride, and cool scifi movie plot at that. On a $130 million budget. It only made $42 Million.
Ironically, the Hollywood budgets and marketing departments are becoming extremely defined and albeit conservative tentpoles for well known franchises and brands people know and love. Simply put, its too hard to sell an original movie idea (unless its under X brand name here). With Ant-man's ridiculous premise coming up next in the Marvel Universe it's still projected to make at least $800 Million. Thanks to the Marvel name. Try selling a movie with a man who can shrink himself that's not Marvel!
However, I am not so sure what the difference between Tomorrowland and say the Lego Movie is? Did Tomorrowland miscast Clooney? Was the Lego Movie marketed better to younger kids? Did people not understand the plot of Tomorrowland? Did the Lego Movie have just the right amount of humor? These are the types of questions that keep studio heads up at night.
On the flip side, there are plenty of indy movies that come out during film festival season which highlights all the glory of film-making without the blockbuster effects. I myself fall into the franchise category. I do not enjoy most indy films and I am not willing to waste $20 to see a movie that might not be good in the theaters. With Marvel, X-men, Transformers etc... I know what I am going to be getting. I know the style and am interested in the continuation of the storyline. Sometimes even reboots can be fun too.
Here is the story from screenrant: http://screenrant.com/tomorrowland-box-office-original-movies-sequels/
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