It's not really the expectations for me though. I deal with expectations by being true to myself and having a very subversive streak, which, admittedly, has damaged me in the past. Besides, masses of money never makes anyone happy…
Besides, masses of money never makes anyone happy…
Absolutely, it's always better to exceed expectations, wherever you publish. But don't meet them for a big publisher and you're in trouble.
My understanding is that these days, you only get the promotion, expensive ads in the NYT etc if you're already a multi-million seller and don't actually need them. All other writers have to do their own promotion and marketing, same as self published authors.But from the sound of that blog Hachette were going to deny he had produced the goods no matter what he produced. I had the impression that Rusch was saying that the niche Grahame-Smith had plumbed was very short lived and Hachette realised they were never going to make the advance back on the second book and so were actively looking for a wriggle out.
However more to the point for anyone thinking of going down the traditional publishing route are all those clauses Rusch has picked out like the one that allows the publishers to do nothing (read spend nothing) to promote the work. Isn't that one of the key reasons to go down the traditional route; to have a professional organisation doing all the promotion for you?
Are there any instances of authors refusing large advances in favour of a better royalty share on sales? Or even, an ordinary royalty on sales?