Betty Ballantine (99) -- important for paperback fantasy

[Extollager]

Paperback pioneer Betty Ballantine dead at 99

It seems she deserves a lot of credit for a role in getting fantasy classics back into print, and in inexpensive, and often attractive, paperback editions.

These threads might be worth a look again:

The Ballantine Adult Fantasy Series

Ballantine Fantasy Series.alt

 

[Teresa Edgerton]

It seems she deserves a lot of credit for a role in getting fantasy classics back into print

She certainly does. Although Lin Carter edited the series, it was by all accounts I've heard Ian and Betty Ballantine who conceived the idea and allowed the line to continue even though it wasn't a big money maker. I remember reading many of the books in the Ballantine Adult Fantasy Series, and they most definitely nurtured my own love of speculative fiction.