Because we use 'time' as a plaster to cover many of our suppositions of how the universe works; just like with dark matter, which was only 'discovered' to make sense of why galaxies are held together.
I only have a little knowledge on this, but my understanding is that due to the massive amounts of 'empty' space, and the (relatively) small mass of visible items, i.e. suns, moons, planets etc, there isn't enough mass for gravity to hold them together. So we have to invent, suppose or call it what you will , something called 'dark matter' to make up the mass needed to make gravity work.
The same applies with time.; it's fundamental to our understanding of the universe. But with 99.99999999999999% of it undiscovered, we cannot - or should not - assume that there isn't something out there that will turn our understanding of time on its head.