Ok,so I actually LIKE his writing. (If you haven't already noticed.) I would rate Faith of the Fallen as one of the best books I have ever read, and best fantasy book by a huge margin. So who cares if he thinks some people don't get what he feels they should out of it, I sort of admire that he has the honesty to say it in print. Face it, most fantasy stories follow similar themes, what seperates the more enjoyable ones is the author's ability to spin the tale. Terry Goodkind, Stephen King, Robert Jordan, David and Leigh Eddings, Lynn Flewelling, Robin Hobb, George R R Martin, R.A. Salvatore, J.R.R Tolkien. and Terry Brooks all have a place on my bookshelves for that simple reason. Each can fill your imagination with their words, but would I really get along with all of their personalities? I doubt it.
Goodkind does include some themes I would not expect to see in most fantasy books, so if he doesn't feel he should be labelled a fantasy author he might actually be right. Does using a specific type of setting mean that a label should apply? I certainly hope not, but realize that does happen quite a bit. Do I consider him a fantasy author? Yes, but that is probably because I have only read fantasy-type works of his. I don't even know if I would buy something else with his name on it. He is entitled to his own opinions, and if you really want to hate him just don't buy the books.
Or read them and try looking for a moral to the story in Faith of the Fallen, or a caricature of a certain former President and First Lady of the USA in Soul of the Fire. Like I said, maybe he is right in trying to avoid being tagged as a "fantasy" author.