I don't know why they handled the movie in such a strange matter, and from a UK perspective I only really have the Edinburgh take on it, and I can tell you that it was pretty big news here for a long time. It showed in a lot of cinemas for several months, and is still a late-night movie in some places. I persuaded all my friends to go and see it, I think it got good word of mouth, and I would be interested to know what the UK gross was in the end. I have a feeling it would be very high for such an under-hyped film.