I don't like the movie covers for 2 reasons:
1. The movie never lives up to the book. So many cuts and changes get made to squeeze hundreds of pages down to 2 hours and the movie cover represents the movie more than it does the book.
2. Movie covers are part of the massive movie tie-in juggernaut along with shot glasses, action figures, plush toys, stupid board games, calendars, bobbleheads and freakin' Happy Meals! I don't want to be part of the deluge of junk.
I just try to ignore it. In the end though, if it means more people will pick up the books that's got to be good for the authors, the industry and ultimately for fans. If they sell millions more copies of LOTR because Orlando Bloom is on the cover the publishers ought to have more money to spend on new authors and books that I might read.
I'm trying to be half full here.