[Btw, what does ETA stand for? Living so close to the airport, I've always known it as Estimated Time of Arrival...]
My apologies - edited to add.
That's good to hear, but for how long...?
Until social media actually sells books
I think I have bought precisely one book because of it (the author using it anyway -- I'm not including reviewers etc as that isn't the author).
How often has anyone here bought a book because they followed an author they had not previously read? How many, compared to the other ways you find books?
People follow the blogs of authors
they already like. Or at the least have already heard of ! (Or, as in one case with me, they follow the blog but have no intention of reading the books) Same with twitter. You need to have fans first, and then pretty much you're preaching to the converted. New fans maybe like to have a little read to see what's coming or whathaveyou, but that's about it. They follow you not for adverts for your book, but because you might say something interesting, in fact tweeting about Your Book too often puts people off following you.
Social media is great for interacting with the fans you already have (or recently in my case, chatting with someone who is translating my books into Turkish and was a bit confused about a slang word or two!)
I don't suppose it has sold one copy of my book. Forums? Perhaps -- one forum I am a member of had me on their book club for instance. But even so, that's not a given. It's a bonus.
It gets your name out there. That's about it. It IS really great for networking though, that is, contacting/talking to other people in publishing. For interacting with people who already liked your books and want to see more. But it's not what
sells books, especially first books/series (It may have a bigger ROI on later ones). Not when the author is talking anyway -- it's good for word of mouth sales, but no author controls that!
Put it like this - under my real name, until very recently, I had more twitter followers than under this name, and sold circa a 10th of the books (per book, and with a small press - for them the sales numbers were average).
IMO yada yada.