Facebook has no respect for individuals; only how much advertising money they can make.
It's a business. They provide you with a platform, tools, and a network. In exchange, they extract all sorts of information about you, sell it, and funnel personalized ads and content your way.
Perhaps this model could be replaced with a pay-to-use system that protected your privacy. But since 'free' trumps everything in the minds of most consumers, I wouldn't hold my breath.