The Big Screen's days are numbered - a suicide by the film industry.
That day, if I live to see it, will be the third saddest day of my life.
When was this cinema etiquette everyone talks about? I sure don't remember it! Loud patrons, smokers, drunks - these have always been staples of the cinematic experience.
Perhaps it's our patience threshold that has actually changed?
No, the biggest three reasons cinemas will fail are (in order of relativity, in my opinion):
1) Expense. Movie tickets cost proportionately more than ever before. It isn't just inflation: By my calculations, inflation would have the price around $10 - $12, not $15 - $20. The snackbar is so overpriced as to be utterly ridiculous. In my youth and early adulthood, you had to arrive at the theater early, because you had to have time to wait in the long lines to get your drinks and snacks! Now, I bet most places feel lucky if they have six snackbar customers before a movie starts!
Also in this category is the diminishing costs of big-screen televisions and rented/purchased and free movies to watch. $20 per person per film, or $10 a month for the whole family - thousands of titles to choose from. Snacks of your choice, purchased at a quarter of the cost from the local Walmart.
2) Film CEOs. These are the people who decide which movies get made. For two decades now, the movies they decide on have mostly been repeats of the same stories, told over and over. Often literally, but also stylistically. My gads, how many times an they remake The Punisher's beginning?? CGI has replaced story-telling, and extreme visuals, FX and musical scores have tricked the public into not noticing that movie-makers no longer go by those time minimums, as the movies get shorter and shorter. (A 84 minute movie will often actually end at the 77 minute mark, showing four minutes of credits, followed by three minutes of black screen). If the decisions aren't taken out of the hands of CEO's, the end will come quicker.
3) Apathy. Seems like it's become the popular thing to dis movie-going. Complaining is the thing to do. "Too loud!" (always has been) "Too expensive!" (It is, but only complaining does little) "I hate the seating" (seating hasn't changed in 50 years, from what I've seen). etc. If you (yeah, YOU!) don't go to the movies, the friends you influence won't either. If you only go to movies of one genre, it won't be enough to sustain the industry.
If you don't support the Cinema, there won't be a Cinema.
And there is little more sad than that thought. When I consider the multitudes who'll never experience the true big-screen experience, it makes me want to cry.