Hmm you might want to be a little careful there. There is a significant amount of Discworld merchandise including board, video, RPG and card games and figurines etc. there have been several TV adaptations and animated adaptations and it has (I believe) seen fewer translations than, for example, Harry Potter, The Lord of the Rings or the Chronicles of Narnia.
Don't get my wrong I love the books and prefer them to any of those examples, but lets not mythologise them.
Oh, I really don't think I am mythologizing anyone but I think you misunderstood my point. You also might be thinking from only the Western civilisation's point.
- Without the movies or the tv shows and the scale of media campaigns, Rowling and Martin wouldn't be able to reach their numbers. I love the Harry Potter universe, but this is a fact. (
E: I avoided Martin, I don't want to offend anyone. It is not worth it.) As a result of big launches and media campaigns these books were picked up by huge publishing companies and followed by huge campaigns around the world.
-I'm sure there is no need to mention that these writers also made big in the social media era, and most importantly online book purchasing culture which is a very convenient medium.
This is not the way how Terry Pratchett books have gone around the world. It's a fandom that got bigger and bigger by people reading the books in places where people reached the internet technology in mid 90s and didn't even have a real social media till 2010. Before online purchase era was introduced Discworld was selling over here without any big companies. People don't read here where I live in general.
People set up amateur style publishing companies, projects to translate and publish his books in some places. Because there wasn't any place to publish them. The middle class kids who attended private high schools -who read the books in English- introduced people to Discworld. They are also the first translators. So it has grown.
Martin and Rowling were translated by big publishing companies, you could buy them everywhere. It was a big deal. Not Discworld. This situation is still pretty much the same.
-Apart from the Discworld Emporium and the dot-com, I don't know about any source dedicated Discworld merchandise which are pretty small compared to the others but then none of it is overall even comparable to the Harry Potter scale. You can buy HP or GOT merchandise everywhere.
-Those tv shows and animations are made on a small scale, separately made without any international hype. It doesn't even compare with Warner Bros productions or HBO tv shows. A mass of people didn't start to buy Discworld novels after watching them.
You'd be surprised how many Pratchett fans don't even know some of them to exist. Who recognise the shows by their names highly likely know; have read the books before.
According to wiki, "More than
80 million Discworld books have been sold in
37 languages."
So yes, there is a huuuge difference between reaching tens of millions of copies and three dozen languages in 32 years without the aid of those monstrous mediums and the hypes they created and with them in 18 years. At least to me.
I am sick of everything being put in the same place. I'm sick of being expected to go with 'each to their own' to almost everything defined 'successful' because of the hype, fame or the money it makes because of 'oh look, people love it.' I am sick of movies and tv show production companies ****ting on every possible creative work, esp. anything in connection with Hollywood pretending to promote women's and lgtb+ groups and minority rights while in reality, they don't care about any of it even tiny little bit in their huge hypocrisy. This is why I was agitated in the upcoming Netflix Sandman series thread too. I am afraid something like this will happen to Sandman because although Gaiman is supposedly involved, what does that mean now? We don't know.
I'm upset right now because of the news. I tried not to write to this thread.