Extollager
Well-Known Member
- Joined
- Aug 21, 2010
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Pyan, in the States, the Hobbit Craze was being covered by popular papers and magazines by early 1966 or earlier, so that the London Times noticed and reported on it in the 12 Feb 1966 issue. The Ladies’ Home Journal had an article about “Frodo Lives” Feb. 1967. The National Observer reported “Two Publishers Vie for Gold from Middle-earth” 30 Aug. 1965 on the Ace and Ballantine paperbacks. The San Francisco Chronicle and Examiner’s This World section 18 Dec. 1966 had cover story on the craze. Time magazine reported on “The Hobbit Habit” as “in” with youth 15 July 1966. Esquire magazine also reported on the “Hobbit Habit” Sept. 1966. The Saturday Evening Post had an article on “The Hobbit-Forming World of J.R.R. Tolkien” in its 2 July 1966 issue.LotR in about 1967.
I was enthusing at school about Alan Garner’s Weirdstone of Brisingamen and Moon of Gomrath, when one of the god-like beings of the Lower Sixth overheard me, and recommended this author called JRR Tolkien. Never looked back, still regularly reading LotR 55 years on. At that time, though, Tolkien was still a word-of-mouth recommendation, well before the surge of popularity that happened later.