That's interesting, but I'd also consider that ereaders aren't exactly considered 'cool' and are simultaneously an upfront expense that many less prolific readers would sneer at. Both of these factors would likely keep younger readers from getting them.
The upfront expense of getting an ereader has also helped paperbacks during these dark times, with people wanting to read but not wanting to spend quite so much on a device they are unfamiliar with.
Older people tend to be bigger readers and them being more likely to have an ereader was surprising, though with the customisation options on font size it shouldn't have been.
As to the textbooks, I agree schools are going digital (one of my previous points), I was just saying as a personal opinion that I think having a physical book for learning is better as I like to be able to flick back and forth easily.
I won't go so far as to say that print books will die completely, just that ereaders are more comfortable to read on and are not 'screens' as you might think of them. They really are like reading on paper. I predict an ever-increasing number of ebook sales in relation to paperbacks over the coming generations, but nothing quickly as so many people are too used to having paper in their hands to change their minds.
I’ve read on them a lot and actively hate them and don’t find them at all like a paper book - and that’s what many many customers tell us as their reason for returning to paper. As fo the cost - paper books are expensive. One really good e-reader could be reclaimed in under 10 books. Cost is not the factor - what seems to be the factor, based on what we’re told - is that some people like reading on them and some people really really don’t. For that reason, I think both markets have a place and will continue.