We do need a more eco centric approach to this and it needs to be more than just scientific. Without massive cultural changes it's not going to work. Our local council is trying not to cut the grass so now we have guerrilla grass cutters.
Eyeroll. Some people.
The scheme I've seen of planting drifts of wild flowers at the local school is the kind of thing that will help change the next generation of adults.
Regarding current verges it probably needs a leafletting campaign and regular notices on sticks in the verge along the lines of "This verge is let to grow for the wildlife. Please don't cut it." Though that does need to include making sure there are no brambles sticking out to get in the face of cyclists.
Notices and leaflets will stop some people, who'd assumed there was no reason other than council cuts or laziness, but won't stop all.
Friends of ours let their front garden go to teasles and thistles, and had tons of small finches coming by for a snack. Complaints from the neighbour, but of the loud remarks over the hedge variety, rather than an actual conversation. Then one night, while a bit tiddled, he got out his strimmer and started on levelling the weeds in their garden. Our friend did catch up with him and stop him and next day explained all about the birds and the guy did actually back off. Possibly guilt from what he knew could get him sued.
I do like your Ego vs Eco jpg. Is it free to copy and use?
I agree we should be talking about benefiting all creatures. But I suspect to get cultural change, some of it will need to be bottom up steps, the birds, bees, flowers and butterflies, with the frogs and hedgehogs and fungi in there too, getting people used to the idea of being considerate towards and valuing non-threatening nature and expanding that towards the less instantly appealing parts of the ecosystem.
There also needs to be education about how animals really are, and are not dangerous. Not the myths, but the reality.
For example there is ongoing work to help urban Indians live alongside the leopards strolling into their towns and cities.
Carnivore, conflicts, and conservation in the Anamalai hills
www.ncf-india.org
And there is this older blog article on how rural Indians are pretty good at living alongside wildlife, but urbanites have forgotten how.
I rather like this quote from Richard Conniff
“Wildlife is and should be useless in the same way art, music, poetry and even sports are useless. They are useless in the sense that they do nothing more than raise our spirits, make us laugh or cry, frighten, disturb and delight us. They connect us not just to what’s weird, different, other, but to a world where we humans do not matter nearly as much as we like to think.
And that should be enough.”
Possibly still a little more ego than eco, to discuss their importance in relation to humanity, but a good statement to counter the everything has to be useful crowd.