Meat substitutes are coming into play for a variety of reasons but the cost is what will probably convince most people to eat it. The cheap vegetable based meat market hasn't arrived yet, but it's on it's way. People trying to sell meat substitutes are thinking if it's connected to meat it has to be expensive.
Even the price of spam has gone up. According to google's AI, which relies on only the best sources and claims it got this from a Hormel June 2022 company announcement, the price of spam has gone up "to cover higher costs for packaging, transportation, meat, and avocados." Google's AI is no fun because you can't tell it it is wrong.
I can't wait to see apple's new AI endowed phone.
Substitutes made for meat would sell a lot better if it was not marketed as a meat substitute but instead it was billed as just another vegetable dish or maybe an exciting vegetable dish. Get someone famous like the ho ho green giant back out there pushing some product name no one ever heard of. Its called celebrity endorsements. Right now the substitute meat makers are relying on product recognition, in this case the word meat, to do all the selling for them, with little to show for it.
It's just like Indy authors including part of a famous author's famous book title as part of their own title, hoping people will find their book when searching for the real thing. Plenty of authors have included the name Frankenstein in their book titles, even Dean Koontz did it. But I would say his name sells the book more than his use of the word Franenstein.