John Jarrold
Well-Known Member
- Joined
- Jan 24, 2006
- Messages
- 1,175
Certainly, in the UK the fantasy audience has been considered to be at least 50% female for many years - I can remember the Head Fantasy and SF Buyer from W H Smiths saying exactly that to me when I worked for Random House in London in the early 90s - and Fantasy far outsold SF over here by then - it had probably overtaken SF sales at least ten years earlier, with Brooks, Eddings, Feist and Donaldson, then Robert Jordan in the late 80s. Conan, it ain't. Certainly when I published Maggie Furey's first novel, AURIAN, over ten years ago (with a stroing female leading character), we received many letters from women readers - and the same was true when I published SF by Iain Banks and Ken MacLeod. Anne McCaffrey was a leader in this area, of course. Again, I can see a split in the market between the UK and the US, becuase Martin and Hobb are amongst the best-selling fantasy authors over here, and I'd say they're thoughtful writers who don't go for the testosterone market (thank god. Boring, boring, boring). It's interesting to see the similarities and differences between the two reading publics.
It's a commercial decision to publish romantic fantasy, but I do believe the audience for the last twenty years and more has been far more evenly split on gender lines than accepted wisdom would have us assume...
It's a commercial decision to publish romantic fantasy, but I do believe the audience for the last twenty years and more has been far more evenly split on gender lines than accepted wisdom would have us assume...