I'm not an astrophysicist, just did condensed matter physics as a PhD, but my understanding of this situation is that 'dark matter' refers to the whole gamut of theories and hypothesis's that exists. WIMPs is one of them, but it also refers to MACHOs, primordial black holes and will also include the modified gravitational theories. And everything else that might explain what's happening.
Yes, perhaps those that have been studying it for years have decided, given the more detailed evidence and understanding they have, might have plumped for one or the other, such as WIMPs. But there are still advocates for the others. Therefore I've never heard of the term dark matter being exclusively tied to just WIMPs.
I do think when their results are being reported by journalist they tend to get lost in transaction, because of the journalist's drive to simplify what the scientists are communicating. Virtually all the time I actually hear a scientist talk/write about their work, they do not state confidentially things like 'the universe is 25% dark matter' (Something, I find, that a tag line on a news article tends to say) but, rather say: 'I/we believe that 25% of the universe could be dark matter', or prefix it with 'On our current understanding/observations the leading hypothesis is...' Usually if you read the article carefully these types of responses are usually buried near the end of the article.
So actually I think it's quite a good term. There are a bunch of observations that seem to imply that there's some mass there that we can't see. That's a good first guess.
And, I would add, at least from a procedural standpoint, we should start by examining the more simple answers before looking at the complex ones. And, I could completely support statements like "we believe that 25% of the universe could be dark matter" as you cited above. This is a statement of a hypothesis, and it is weighted correctly for that.
My issue comes with exerpts like this from NASA's website, "More is unknown than is known [regarding dark energy]. We know how much dark energy there is because we know how it affects the universe's expansion. Other than that, it is a complete mystery. But it is an important mystery. It turns out that
roughly 68% of the universe is dark energy. Dark matter makes up about 27% (
Dark Energy, Dark Matter | Science Mission Directorate)." This seems to be the language of a theory, not a hypothesis. Now, this could be a case of Americans overstating their case (as we do on occasion), or it could be a desire to appear to the general public more settled on a matter than we actually are. I don't pretend to know which is the case or if it is something else altogether, but that exerpt makes it seem the matter is settled. And, for the record, I don't think you are wrong when you say that scientists don't typically make such claims when speaking to one another, and many likely are more cautious when speaking to the general public. There are, however, at least some who are not so cautious when communicating with the public, even in media they control.
As this is, and will invariably be the case where individuals are concerned, I think it better to name the problem something which blocks this to an extent, so we can have a more informed populous (a pipe dream in the age of Twitter, I am sure!). If we want to go with something catchy like dark matter, I would think "dark gravity" may be better, as it puts the ambiguity on the gravity, rather than on the hypothesized cause of the gravity.
I know I may be particular on this point, but I do believe words matter, and should be carefully weighed before issued.
Does that make any sense, or am I just being unnecessarily particular?