"Does success breed contempt?"
In a very general sense, yes!
People appear to dislike other successful people, people who have made their own fortunes, been incredibly lucky, or who have somehow achieved fame. Instead they seem to like to favour and love the underdog. I don't think it is just envy, but something more. Without becoming political, you see that commonly in the reaction to public figures, businessmen, sportsmen and actors. As an example, why do people hate David Beckham so much but love Eddie the Eagle so much? In the same way, people refuse to visit some popular restaurants with good hygiene and awards, but they will pay over the odds for some "local" greasy-spoon food made in a tent because in appears to be artisan.
So, why would it be any different with TV shows and film?
one of the pleasures of watching Red Dwarf when it first aired was being one of the few who actually watched it from episode 1
I had the same experience when
The Hitchhikers Guide to the Galaxy was first on BBC Radio 4. It was a kind of underground success and only a very few people knew about it. Episodes were recorded on audio cassette and exchanged hands.
How un-cool to like something that the ignorant masses likes!
Exactly, once it became better known, repeated, made into a popular book series, TV series and film, then it was no longer cool to like it. Fans began to be much more critical of it.
I didn't dislike
Avatar and it is yes a good family-friendly film that is also Science Fiction, but I don't rate it as highly as it gets in "greatest science fiction film" charts. Maybe the 3D was the most important thing about it and why I'm still not getting it. I couldn't say why other people hate Avatar so much, but I don't think it is only because it was successful. The thing is, "popularity" is not the same as "critically acclaimed" or "worthy" or "greatest". However, box-office takings can be quantifiably measured, everything else is subjective.
I do remember Avatar being heavily advertised. There were also many interviews and clips on TV and much promotion of the CGI rather than the substance. In general, if film that needs a huge advertising budget it is because the studio thinks it will flop (or not make back the money spent and there was a big budget for the "cutting edge" CGI). As mentioned, if a film is "very cool" then it doesn't need advertising. Films such as
Napoleon Dynamite and
Everything, Everywhere All At Once just get huge word-of-mouth advertising and grow on the back of that.
Then there are films that initially flop, but later become some kind of "cult" film later. There are plenty of those around.
The Fifth Element is a film that didn't have as much box-office success as expected. I first saw it on DVD and didn't think much of it, but it has grown on me since because I hadn't appreciated that it wasn't to be taken so seriously, and there is a lot of humour there.
I felt that Villeneuve's Dune didn't quite succeed, because it was dull to look at, and being interesting to look at is, for me, an intrinsic part of Dune. However, Lynch's Dune didn't succeed either, because it was very hard to follow, and overall it failed more than Villeneuve's.
I think some books are too hard to adapt to film, and no film can ever do the book justice. I think
Dune is definitely one of those books. Therefore, everyone expects the film to be better than it can ever be.