I put a link to that Guardian article on my Live Journal page, which received this comment (as he says, it's a personal view, but very accurate) from George Walkley of the SFF imprint Orbit in London:
I have to say that this is the sort of article which really irritates me. I'm going to put the boot in three times.
1) "First-time novelists divide into those paid small sums by their publishers . . . and a lucky minority who secure flamboyant advances . . . What seems to be missing is a middle ground."
Horsefeathers.
2) The article ends: "According to the latest edition of Private Eye, first novel The Thirteenth Tale by ex-teacher Diane Setterfield (author's advance £800,000) has sold 13,487 copies to date. Only 516,129 to go and the book's paid for itself..."
At first glance this looks pretty parlous. But both Private Eye and the author of the Guardian piece should look beyond these numbers. First, as far as I can tell, the 13k copies sold to date are hardbacks and export Cs. The B-format paperback, for which one would expect greatest sales, isn't published until September this year. Secondly, one also has to bear in mind rights income against the £800k advance in addition to book sales. Thirty seconds on Google found an article from The Independent, dated 24 December 2005, which stated that the UK publisher, Orion have sold rights to Germany, Holland, Italy, France, Norway and Brazil. Given how out of date that article is, I'd be willing to bet they've sold more since. Of course, an advance of that size is a stupendous amount, but I'd bet that the financial position isn't as bad as Private Eye and the Guardian would have us believe.
Right, declaration time. I work in publishing, and indeed am part of the same publishing group as Orion. I don't know the people involved in publishing this book, and have had no access to any privileged information on it - just what I can find on Google. Nor is this an official statement of any sort. So I might be completely wrong. I just think that wherever large advances are concerned there is often, dare I suggest, a touch of jealousy result in journalistic standards flying out of the window - it wasn't difficult for me to find enough evidence to suggest an alternative financial picture.
3) And finally, I hope on this LiveJournal of all places, I can be forgiven for a mild amount of genre irritation over her description of Tom de Haan's book as "a fairy tale for adults". Reading the reviews of it on Amazon at
http://www.amazon.com/Mirror-Princes-Tom-Haan/dp/039456359X, it sounds like Fantasy with a capital F to me. Oh, but it can't be, because it's published by a literary imprint . . .