Jerry Seinfeld is finally a movie director with the upcoming premiere of his feature debut “Unfrosted.” Backed by Netflix, the star-studded comedy is a fictional account of the creation of Pop-Tarts toaster pastries. In a new interview with GQ magazine, Seinfeld reflected on his experience jumping into moviemaking for the first time so late in his career.
“It was totally new to me. I thought I had done some cool stuff, but it was nothing like the way these people work,” Seinfeld said. “They’re so dead serious! They don’t have any idea that the movie business is over. They have no idea.”
Asked to elaborate on a more serious note, Seinfeld continued: “Film doesn’t occupy the pinnacle in the social, cultural hierarchy that it did for most of our lives. When a movie came out, if it was good, we all went to see it. We all discussed it. We quoted lines and scenes we liked. Now we’re walking through a fire hose of water, just trying to see.”
So what, if anything, has replaced film? “Depression? Malaise? I would say confusion. Disorientation replaced the movie business,” he answered. “Everyone I know in show business, every day, is going, ‘What’s going on? How do you do this? What are we supposed to do now?'”
“I’ve done enough stuff that I have my own thing, which is more valuable than it’s ever been,” Seinfeld noted about his career outside the more-confused film industry. “Stand-up is like you’re a cabinetmaker, and everybody needs a guy who’s good with wood. … There’s trees everywhere, but to make a nice table, it’s not so easy. So, the metaphor is that if you have good craft and craftsmanship, you’re kind of impervious to the whims of the industry.”
“Audiences are now flocking to stand-up because it’s something you can’t fake,” he added. “It’s like platform diving. You could say you’re a platform diver, but in two seconds we can see if you are or you aren’t. That’s what people like about stand-up. They can trust it. Everything else is fake.”
**I think his point about live performance correlates with this general idea that film has become too artificial and divorced from the actor-writer basics with all the computer involvement and manipulation.
A live performance is the exact opposite of AI content.