The Bluestocking
Bloody Mary in Blue
Also, if it's a highway to hell, are the off-ramps and on-ramps to hell? Petrol seems a bit problematic in the infernal regions. Tough to run a gas station. How about rest stops (do the damned pee)? And surely there's a motel hell, and hell diners.
You'll just have to wait to read the novella to find out...