The wait is over! Years in the making, #1 bestelling author George R. R. Martin delivers the highly anticipated A Dance with Dragons—the fifth book in his critically-acclaimed A Song of Ice and Fire series, now a major new series coming soon from HBO. A Song of Ice and Fire is one of the most beloved and bestselling series in fantasy, and fans have been waiting for this book with rabid anticipation. A Dance With Dragons is more of the dark, epic fantasy that has led Time magazine to call Martin "The American Tolkien." Functioning hand-in-hand with its companion volume, A Feast for Crows, A Dance with Dragons picks up the tales of those both in the north of the kingdom and across the seas, both completing a picture, reuniting a narrative arc, and ushering in a whole new era for the history of the Seven Kingdoms.
Key Points
EAGERLY AWAITED: The anticipation for this book is palpable. Now we can finally give his devoted legion of fans an answer!
HE'S #1: Martin has entered the exclusive ranks of the #1 bestselling authors, a stand-out achievement for any author.
NUMBERS DON'T LIE: There are almost 4.3 million copies of A Song of Ice and Fire in print, plus more than 125K in eBook sales!
NOW A MAJOR SERIES COMING SOON TO HBO: HBO has wrapped production of the Game of Thrones television series, with an impressive cast including Sean Bean, Mark Addy, Lena Headey, and Peter Dinklage, set to release April 17, 2011. Early viewings have the critics buzzing about this highly anticipated show. View the HBO trailer at: MakingGameOfThrones.com
NEW FANS COMING TO THE SERIES: Since the HBO series has been announced, sales of the backlist titles have spiked, and A Game of Thrones recently hit the New York Times extended list in mass market—its first appearance on that list!
PAPERBACK BACKLIST REPACKAGES AVAILABLE MARCH 22: A Game of Thrones, A Clash of Kings, A Storm of Swords, and A Feast for Crows will all be beautifully repackaged in trade and mass. Game of Thrones is additionally available in trade and mass editions with HBO tie in art.
MASS MARKET BOX SET AVAILABLE MARCH 22: With a lavishly designed slipcase featuring HBO tie-in art (Contains 1 copy each of A Game of Thrones, A Clash of Kings, A Storm of Swords, and A Feast for Crows).
Redesigned author website: GeorgeRRMartin.com, grrm.livejournal.com
National review and feature attention
National media attention
National and local radio and TV interviews
NPR interviews<li>Radio phone interviews
Online review and feature attention<li>Online interviews with author
Author tour: markets tk
Author appearance at Comic Con (tt)
National TV advertising
Rich media banner campaign
Major targeted online ad campaign
Library marketing
Extensive pre-order campaign
Convention promotion at San Diego Comic-Con (7/11) and New York Comic Con (10/11)
Cross-promotion with HBO
Promotional consumer giveaway