I'm not sure you are aware how harsh that makes you sound. Perhaps it just a consequence of Google. In the past, deciphering what was meant took a lot of effort, and sometimes proved impossible. Brand names, particularly ones no longer in use, posed a difficultly. Because of this, I personally would be fine with using a more generic term if it allowed understanding across numerous countries*. However, I'd probably balk at using a term that I didn't understand.
Notwithstanding my claim of being grumpy on the subject, I'm not clear on what you mean when you say I come across as harsh: if you mean I am inflexible when it comes to changing my MS to make it easier to read for lazy readers, then I'd accept that. On the other hand, if you're using the word "harsh" as a way to describe me as a person I'd say that's dangerous territory to get into on a public forum.
Regarding Google: That makes it even easier these days to find things out. When I began learning of American culture there was no Google (no WWW as we know it) and I managed just fine. Because of the genre I write in, I don't fantasy world-build but root my stories in real world places. Those real world places have idiosyncrasies which I won't exclude or simplify just because some people won't take initiative to find out what - for example - an
Aga is. Until I write a story set in another country, my characters will walk on pavements, not sidewalks etc. How would a fine artist react if a foreign audience said, 'we'd prefer it you used more red instead of blue.' We are artists. We create our vision.
I know what the Red Sox are and the long feud between them and the Yankees. I'm not from Scotland but I understand the rivalry between the Celtics and Rangers. I know about countless other culturally-specific references and subjects which were never changed to make a story more accessible to me.
Writing and reading is an expansive process that not only entertains but educates us.
Lastly, to put my feelings in context...The Americanisation of our day to day life grates on me (and I'm fully aware that this is something we ourselves are responsible for). I say that as someone who has been to America many times and love the outlook that you often have - and gods, look at the formidably pleasant people on this site from the US! However, I hate being asked for my name in Starbucks, or the disingenuous enquiry as to how my day is by a cashier who really doesn't care, but has been 'trained' in customer service because apparently that's what the customer likes. And now I have to re-educate kids I teach when they say 'can I get' instead of 'may I have.' The list goes on.
I'm a grumpy Brit. I can live with it.
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